Graphics & Motion Learning
I create images that move and learning that sticks.
ScrollManifesto
I design identities, animate ideas learn.
Three crafts, one obsession: making things clear, beautiful and memorable.
Chapter 01Graphic design
Graphics
Brand identities, logos, typography, interfaces and print. Visual systems built to last, and to move.
Chapter 02Motion design
Movement
Explainers, title sequences, logo animation and kinetic typography. Rhythm, easing and timing in service of the message.
Lesson #1 — easing
Nothing moves at a constant speed.
Scroll and watch: same distance, same duration, five different feelings. Easing gives motion weight and life.
Chapter 03Instructional design
Teaching
Designing training and content that genuinely helps people learn: scripting, e-learning, educational videos and learning materials. Built on the ADDIE model, from analysis to evaluation.
Analysis
Audience, needs, goals and constraints: define what learners must be able to do by the end.
Design
Learning objectives, scenario, storyboard and assessment strategy: structure before producing.
Development
Motion design, visual materials, e-learning modules: giving shape to knowledge.
Implementation
Rolling out the training: platform set-up, facilitation and learner onboarding.
Evaluation
Measure, gather feedback, adjust: good training keeps improving.
Three crafts, one point of contact.
From visual identity to explainer video to learning path: everything is designed together, so everything fits.
An identity, a video, a training course or all at once?
Senda message →