Robot & Dragon, graphic design, motion design and instructional design studio: Graphics & Motion Learning
I create images that move and learning that sticks.
ScrollManifesto
I design identities, animate ideas learn.
Three crafts, one obsession: making things clear, beautiful and memorable.
Yellow triangle, red square, blue circle: after Kandinsky’s 1923 Bauhaus questionnaire
Chapter 01 Graphic design & brand identity
Brand identities, logos, typography, interfaces and print. Visual systems built to last, and to move.
Chapter 02 Motion design & animation
Explainers, title sequences, logo animation and kinetic typography. Rhythm, easing and timing in service of the message.
Lesson #1 — easing
Nothing moves at a constant speed.
Scroll and watch: same distance, same duration, five different feelings. Easing gives motion weight and life.
Chapter 03 Instructional design & e-learning
Designing training and content that genuinely helps people learn: scripting, e-learning, educational videos and learning materials. Built on the ADDIE model, from analysis to evaluation.
Analysis
Audience, needs, goals and constraints: define what learners must be able to do by the end.
Design
Learning objectives, scenario, storyboard and assessment strategy: structure before producing.
Development
Motion design, visual materials, e-learning modules: giving shape to knowledge.
Implementation
Rolling out the training: platform set-up, facilitation and learner onboarding.
Evaluation
Measure, gather feedback, adjust: good training keeps improving.
Three crafts, one point of contact.
From visual identity to explainer video to learning path: everything is designed together, so everything fits.
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