Robot & Dragon, graphic design, motion design and instructional design studio: Graphics & Motion Learning
I create images that move and learning that sticks.
ScrollManifesto
I design identities, animate ideas learn.
Three crafts, one obsession: making things clear, beautiful and memorable.
Yellow triangle, red square, blue circle: after Kandinsky’s 1923 Bauhaus questionnaire
Chapter 01 Graphic design & brand identity
Brand identities, logos, typography, interfaces and print. Visual systems built to last, and to move.
Chapter 02 Motion design & animation
Explainers, title sequences, logo animation and kinetic typography. Rhythm, easing and timing in service of the message.
Lesson #1 — the walk cycle
A walk is a fall, caught just in time.
Four key drawings make a step: contact, down, passing, up. One step every 12 frames, the hips rising and falling as the weight shifts from one foot to the other.
Scroll to make him walk. Each yellow dot is one frame of his hips: lowest on the down, highest on the up.
After Richard Williams, The Animator’s Survival Kit.
Frame / 24
Chapter 03 Instructional design & e-learning
Designing training and content that genuinely helps people learn: scripting, e-learning, educational videos and learning materials. Built on the ADDIE model, from analysis to evaluation.
Analysis
Audience, needs, goals and constraints: define what learners must be able to do by the end.
Design
Learning objectives, scenario, storyboard and assessment strategy: structure before producing.
Development
Motion design, visual materials, e-learning modules: giving shape to knowledge.
Implementation
Rolling out the training: platform set-up, facilitation and learner onboarding.
Evaluation
Measure, gather feedback, adjust: good training keeps improving.
Three crafts, one point of contact.
From visual identity to explainer video to learning path: everything is designed together, so everything fits.
Contact Robot & Dragon
An identity, a video, a training course or all at once?
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