Nimble One is a robotics company based in Toulouse.

Nimble One has departed from conventional forms to design a robot that tackles the problem of root movement to create a form that is fundamentally agile, dexterous and safe. With the aim of creating the first robotic assistant truly adapted to homes and workplaces.

The mission was to defining its overall design, artistic direction, and communication strategy through video content.

This project combined industrial design, visual storytelling, and motion design to position Aru as a meaningful and engaging technological companion

Key contributions included:

• Designing Aru’s visual identity and physical form, balancing technological precision with emotional accessibility.
• Developing a coherent and distinctive art direction across all media and touchpoints.
• Creating a series of communication videos (concept, storytelling, product reveal) to express Aru’s personality, purpose, and innovation.