Baku

Brand identity, UX/UI and motion design for Baku – an open-source, browser-based stop-motion animation platform built for children and teachers, developed in collaboration with educators and artists across Europe.

The challenge:

Design a creative tool expressive enough to inspire young users, yet simple enough for teachers to deploy without training or technical setup. No installation, no account required – just a browser and an idea.

Collaboration was central to the project from the start. Unlike existing stop-motion tools, Baku was designed for real-time, multilingual filmmaking by groups of children in different locations – a way of forging connections through shared creative work across borders and languages.

The solution :

The visual identity reflects this energy: a warm, character-driven logo built around an animated mascot, a bold typographic system, and a motion language designed to feel handcrafted and alive. The UI follows the same principle – flat, friendly, and stripped of complexity, so that the tool itself never gets in the way of the story being told.