Case study · Brand identity, UX/UI & motion
EdTech · Open source
Baku.
Baku is an open-source, browser-based stop-motion animation platform built for children and teachers, developed in collaboration with educators and artists across Europe.
No installation, no account required – just a browser and an idea.
Key contributions
- A warm, character-driven logo built around an animated mascot.
- A bold typographic system.
- A motion language designed to feel handcrafted and alive.
- A flat, friendly user interface stripped of complexity.
01 — The challenge
Expressive for kids, effortless for teachers.
Design a creative tool expressive enough to inspire young users, yet simple enough for teachers to deploy without training or technical setup.
Principle 01
Zero setup
No installation, no account required. Teachers must be able to start a session in a classroom without any technical preparation.
Principle 02
Made together
Unlike existing stop-motion tools, Baku was designed for real-time, multilingual filmmaking by groups of children in different locations – forging connections through shared creative work across borders and languages.
02 — The identity
Warm, bold, handcrafted.
The visual identity reflects the energy of children making films together: a character-driven logo, a bold typographic system and a motion language that feels handcrafted and alive.
Character
A logo built around an animated mascot, instantly friendly for young users.
Bold type
A bold typographic system that stays readable for early readers.
Handcrafted
A motion language that echoes the frame-by-frame craft of stop-motion.
Flat UI
Flat, friendly and stripped of complexity, so the tool never gets in the way of the story.
03 — Interface & illustration
The tool never gets in the way.
Cut-paper textures and playful characters invite children in; the interface itself stays flat and simple so the story comes first.
04 — Roadmap
A whole film, on one platform.
Baku is not sophisticated software for professionals. It is built alongside teachers and artists, with all the functionality needed to create beautiful films without the complexity of professional tools.
- i.
From story to edit
Storytelling, storyboarding, capturing and editing – all supported in a single place.
- ii.
Professional know-how, built in
Templates, professional advice and guidelines help teachers and children create high-level projects without any training.
- iii.
Simple by design
Simple, fluid user interfaces remain the goal of the development team.
- iv.
Free, in the browser
No application to install; access is free.
- v.
Open source
The code is open source.
